Five Reasons the Economy is FANTASTIC for Small Business. By Minto Roy
1. Corporate Downsizing by large multi-national companies. If you are a small company this is the best time to pursue talent within your industry that have great contacts and information. Many well networked professionals that may have been unaffordable in the past are now looking beyond the corporate giants to entrepreneurial small business. Many with decent severance packages in hand can justify taking a salary cut and even investing in your company’s growth plan.
2. Large companies reducing staff run the risk of diminishing service quality to their clients. Less staff, less resources, could mean that clients expecting premium service might be disappointed to learn that reps they dealt with are gone. A great time to pursue these clients that might consider moving their business to your small business and deal directly with the owner.
3. Public support. In this era of corporate bailouts, outlandish corporate salaries and rollercoaster stock dips, the strength of small business and access to the actual owner is comforting to the public and consumer market. The public has far more trust in the mom and pop shop businesses than in the corporate giants of the plummeting stock market.
4. Small business is nimble and reactive. Corporate giants have thrown down their anchors in their attempts to ride the economic storm. Millions of “No More Spending Memos” have been sent across North America, corporate layoffs, salary rollback, no more travel, no more client lunches, dinners etc… Large corporations are making it harder for their sales staff to close new business. Small business can strategically target key clients held by the corporate giants. Small business can react and create innovative approaches, incentivise their sales reps to travel the red-eye and take advantage of every opportunity to close deals.
5. Global Thinking. Small business can initiate and launch into new market globally where interest and consumer markets spending still want their products. Large corporations require significant re-structuring and re-tooling and significant capital to pursue new markets. Small business can decide tomorrow if they want to expand globally. No red tape required, small business comes with the freedom to hire an agent or a representative in China and India to sell their products via agent agreement and become international overnight.
So let the newspapers continue to grow their business and sell newspapers with rampant negative stories of layoffs, restructuring and large business contract cancellations and the decline of the corporate giants. It should be all good news for small business.
Minto Roy, President / Partner
RevGen / Careers Today Canada
www.revenuegeneration.ca / www.careerstodaycanada.com
Showing posts with label Executive Coaching. Show all posts
Showing posts with label Executive Coaching. Show all posts
Thursday, December 4, 2008
Saturday, February 23, 2008
TOP 10 TIPS TO GET A GREAT NEW CAREER !
Top 10 Tips for Job Seekers
1. Make a commitment to really go after that great career!
Don’t grab the first low hanging offer that waves a few dollars at you. A committed job search requires focus, strategy and unrelenting dedication until the objective is achieved.
2. Drastically increase your career options by targeting opportunities in the SME Market.
Small to Medium Size Enterprises represent approx. 95% of companies in the economy, therefore, they do 95% of the hiring, but these companies are often ignored or unknown to most job seekers.
3. Create powerful skills and achievement narratives.
Narratives are exciting short-burst descriptions of your skills and achievements used in your resume and overall marketing campaign. Narratives must be compelling and unique to showcase your value to employers. Stay away from cliché’s and vague statements like, “I’m a people person, team player, honest and hardworking, loyal and looking for a challenge.”
4. Showcase your future not your past
Send hiring managers future-focused resumes not past-focused documents. Hiring managers are far more interested in what you can do for them in the future than what you have done in the past. But the only thing typical resumes talk about is…hmm, your past.
5. Work your job search strategy from the top down, not bottom up
Try networking or securing interviews two levels up from your income level. If you’re looking for a job at 50K, you better interview with people who make 80-100K. They are the ones who make the final decision to hire you. If you are looking for a job at 100K, it’s hard to believe the person in HR earning 50 K can make the decision to hire you.
6. Prepare for your interviews with the same intensity as you did for your University finals.
On average, most jobseekers spend 1-2 hours preparing for an interview that may change their lives, yet most spent days studying for their University final exams.
7. Network consistently and with sincere engagement
Never ask a company if they are hiring! Only by taking a sincere interest in a company’s goals and challenges will they then take a sincere interest in your career objectives.
8. Negotiate the entire package when you get an offer.
Salary, benefits, performance bonuses, stock options, paid vacations, review assessments, training allowances, flex hours, ++ Most jobseekers are either too scared to counter offer or don’t know all the perks available in this red-hot job market by employers hungry for talent.
9. Your career is where you spend the majority of your day! Hire a professional to help you land that great career.
Your friends and family may have the very best intentions but do they really have the time, market insight and resources to ensure that you get that great career? The right career expert will provide years of expertise, market insight and resources AND hold you accountable to help you land that great career. So, have a beer with your buddies, but do not rely on them to be your primary source of job search advice.
10. Finally, Just do it! What have you got to lose?
If you’re not happy with your current job, then take the chance to go after something better. If it doesn’t work out, you won’t have any problem finding a job that you don’t want, the market is full of them. In-fact, you don’t even need any of the last nine tips to get a job you don’t like!
Minto Roy
President
PCMG Executive/Careers Today Canada
www.pcmgcanada.com
www.careerstodaycanada.com
www.pcmgexecutive.com
1. Make a commitment to really go after that great career!
Don’t grab the first low hanging offer that waves a few dollars at you. A committed job search requires focus, strategy and unrelenting dedication until the objective is achieved.
2. Drastically increase your career options by targeting opportunities in the SME Market.
Small to Medium Size Enterprises represent approx. 95% of companies in the economy, therefore, they do 95% of the hiring, but these companies are often ignored or unknown to most job seekers.
3. Create powerful skills and achievement narratives.
Narratives are exciting short-burst descriptions of your skills and achievements used in your resume and overall marketing campaign. Narratives must be compelling and unique to showcase your value to employers. Stay away from cliché’s and vague statements like, “I’m a people person, team player, honest and hardworking, loyal and looking for a challenge.”
4. Showcase your future not your past
Send hiring managers future-focused resumes not past-focused documents. Hiring managers are far more interested in what you can do for them in the future than what you have done in the past. But the only thing typical resumes talk about is…hmm, your past.
5. Work your job search strategy from the top down, not bottom up
Try networking or securing interviews two levels up from your income level. If you’re looking for a job at 50K, you better interview with people who make 80-100K. They are the ones who make the final decision to hire you. If you are looking for a job at 100K, it’s hard to believe the person in HR earning 50 K can make the decision to hire you.
6. Prepare for your interviews with the same intensity as you did for your University finals.
On average, most jobseekers spend 1-2 hours preparing for an interview that may change their lives, yet most spent days studying for their University final exams.
7. Network consistently and with sincere engagement
Never ask a company if they are hiring! Only by taking a sincere interest in a company’s goals and challenges will they then take a sincere interest in your career objectives.
8. Negotiate the entire package when you get an offer.
Salary, benefits, performance bonuses, stock options, paid vacations, review assessments, training allowances, flex hours, ++ Most jobseekers are either too scared to counter offer or don’t know all the perks available in this red-hot job market by employers hungry for talent.
9. Your career is where you spend the majority of your day! Hire a professional to help you land that great career.
Your friends and family may have the very best intentions but do they really have the time, market insight and resources to ensure that you get that great career? The right career expert will provide years of expertise, market insight and resources AND hold you accountable to help you land that great career. So, have a beer with your buddies, but do not rely on them to be your primary source of job search advice.
10. Finally, Just do it! What have you got to lose?
If you’re not happy with your current job, then take the chance to go after something better. If it doesn’t work out, you won’t have any problem finding a job that you don’t want, the market is full of them. In-fact, you don’t even need any of the last nine tips to get a job you don’t like!
Minto Roy
President
PCMG Executive/Careers Today Canada
www.pcmgcanada.com
www.careerstodaycanada.com
www.pcmgexecutive.com
Saturday, January 26, 2008
WHAT IT TAKES TO STAY IN THE SIX FIGURE WORLD
SEVEN KEY POINTS TO GET IN AND STAY IN THE SIX FIGURE WORLD.
Minto Roy, President and CEO of Premier Career Management Group
1. If you are a recent graduate, don’t buy into the traditional salary increase mindset. You know the one: graduate university, get a position at 30-35K, and work hard to get an increase to 50K after a few years. Find a way into management after 5 years and slide into the 75K level. Then, after 10 years of working like a dog, helping the company grow, you make it into sr. level management at 100K and then hope like hell to stay there for the final 20 years. Retire. This is complete nonsense. Professionals from 25-35 should realize that with a tactical internal and external marketing strategy of their skills and a great intra-company career plan, they can make major leaps in career growth and income in this red-hot labor market.
2. Learn to deal with and ignore those around you that think six figures is a lot of money. The nay-sayers and that often includes family and friends who attempt to rationalize why it’s too tough, or that you’ll have to forfeit your personal life and sell your soul for higher bracket incomes. Most people under six figures think that professionals in the higher brackets only chase money. In fact most high achievers that I deal with know that we ”chase time not money”!
3. You got to six figures with your drive and a plan to get there, but after reaching it, you must create and set higher income targets. You don’t stay at a 100K by wanting to make the exact same amount next year. Shoot higher, two hundred thousand or go way beyond and start thinking and believing you can earn seven figures.
4. Start surrounding yourself and networking with higher bracket professionals. Unfortunately if you are the highest earner in your peer group, then it becomes more difficult to sustain the information edge and strategic edge to maintain and grow your income and career. I’m not saying ditch your friends, I’m saying find higher bracket colleagues to support and exchange ideas with regularly.
5. It’s crucial to develop your network more than ever after making to the higher bracket of income. Companies looking for talent at this level need to see more than just education, skills and achievements. They want professionals that have built and can access and integrate their network within the growth plans of their business. If you don’t have a strong accessible network, then start building relationships to support and, hence, support you.
6. You need to work on soft skills: Likeability, candor, perseverance, managing confrontation, duplication, emotional intelligence and more. These skills are extremely misunderstood and overlooked when assessed by mid-level HR departments. However, these are some of the most coveted characteristics required to move up the corporate ladder.
7. Consider who you take career advice from. Respectfully, most people seek career advice from family, friends and acquaintances. These people might have the best intentions. But do they have the time, resources and expertise to dispense advice that you can use and implement? Will they be accountable to deal with the end-results of their advice? If one of your goals is to reach and remain in the higher income world then make sure you have fun with your family and friends but take career advice from an expert who has been in the higher bracket and has helped others succeed.
Minto Roy
Vancouver/Canada
mroy@careerstodaycanada.com
www.pcmgcanada.com
www.careerstodaycanada.com
www.pcmgexecutive.com
Minto also hosts the Careers Today weekly radio show every Saturday on CFUN 1410am or online at www.cfun.ca
________________________
Minto Roy is the President and CEO of Premier Career Management Group and the host of Canada’s only recruitment radio program, Careers Today, one of the top-rated shows in the BC market. His pragmatic style, combined with a natural ability to motivate people, provides a strong foundation in “Revolutionizing the World of Work.” Minto brings more than a decade of experience in career management and has worked with thousands of clients advising them on their career search and career plans. Minto is a much sought-after speaker and media commentator and has featured on CBC TV, CBC Morning Radio and various Channel M features on immigrant employment. Minto provides expert commentary on employment issues and trends and has been a resource for the National Post, Globe and Mail, Vancouver Province and Toronto Star. Minto is also a regular columnist for the Canadian Immigrant Magazine and the Vancouver View Magazine.
Want to ask Minto a six figure question? He can be reached at mroy@pcmgcanada.com
Minto Roy, President and CEO of Premier Career Management Group
1. If you are a recent graduate, don’t buy into the traditional salary increase mindset. You know the one: graduate university, get a position at 30-35K, and work hard to get an increase to 50K after a few years. Find a way into management after 5 years and slide into the 75K level. Then, after 10 years of working like a dog, helping the company grow, you make it into sr. level management at 100K and then hope like hell to stay there for the final 20 years. Retire. This is complete nonsense. Professionals from 25-35 should realize that with a tactical internal and external marketing strategy of their skills and a great intra-company career plan, they can make major leaps in career growth and income in this red-hot labor market.
2. Learn to deal with and ignore those around you that think six figures is a lot of money. The nay-sayers and that often includes family and friends who attempt to rationalize why it’s too tough, or that you’ll have to forfeit your personal life and sell your soul for higher bracket incomes. Most people under six figures think that professionals in the higher brackets only chase money. In fact most high achievers that I deal with know that we ”chase time not money”!
3. You got to six figures with your drive and a plan to get there, but after reaching it, you must create and set higher income targets. You don’t stay at a 100K by wanting to make the exact same amount next year. Shoot higher, two hundred thousand or go way beyond and start thinking and believing you can earn seven figures.
4. Start surrounding yourself and networking with higher bracket professionals. Unfortunately if you are the highest earner in your peer group, then it becomes more difficult to sustain the information edge and strategic edge to maintain and grow your income and career. I’m not saying ditch your friends, I’m saying find higher bracket colleagues to support and exchange ideas with regularly.
5. It’s crucial to develop your network more than ever after making to the higher bracket of income. Companies looking for talent at this level need to see more than just education, skills and achievements. They want professionals that have built and can access and integrate their network within the growth plans of their business. If you don’t have a strong accessible network, then start building relationships to support and, hence, support you.
6. You need to work on soft skills: Likeability, candor, perseverance, managing confrontation, duplication, emotional intelligence and more. These skills are extremely misunderstood and overlooked when assessed by mid-level HR departments. However, these are some of the most coveted characteristics required to move up the corporate ladder.
7. Consider who you take career advice from. Respectfully, most people seek career advice from family, friends and acquaintances. These people might have the best intentions. But do they have the time, resources and expertise to dispense advice that you can use and implement? Will they be accountable to deal with the end-results of their advice? If one of your goals is to reach and remain in the higher income world then make sure you have fun with your family and friends but take career advice from an expert who has been in the higher bracket and has helped others succeed.
Minto Roy
Vancouver/Canada
mroy@careerstodaycanada.com
www.pcmgcanada.com
www.careerstodaycanada.com
www.pcmgexecutive.com
Minto also hosts the Careers Today weekly radio show every Saturday on CFUN 1410am or online at www.cfun.ca
________________________
Minto Roy is the President and CEO of Premier Career Management Group and the host of Canada’s only recruitment radio program, Careers Today, one of the top-rated shows in the BC market. His pragmatic style, combined with a natural ability to motivate people, provides a strong foundation in “Revolutionizing the World of Work.” Minto brings more than a decade of experience in career management and has worked with thousands of clients advising them on their career search and career plans. Minto is a much sought-after speaker and media commentator and has featured on CBC TV, CBC Morning Radio and various Channel M features on immigrant employment. Minto provides expert commentary on employment issues and trends and has been a resource for the National Post, Globe and Mail, Vancouver Province and Toronto Star. Minto is also a regular columnist for the Canadian Immigrant Magazine and the Vancouver View Magazine.
Want to ask Minto a six figure question? He can be reached at mroy@pcmgcanada.com
Saturday, October 20, 2007
THINK OVER ONE HUNDRED THOUSAND PER YEAR!
SEVEN KEY TIPS TO GET IN AND REMAIN IN THE SIX FIGURE WORLD.
ONE
If you are a recent graduate, don’t buy into the traditional salary increase mindset. You know the one: graduate university, get a position at 30-35K, work hard to get an increase to 50k after a few years. Find a way to management after 5 years and slide into the 75K level. Then, after 10 years of working like a dog, helping the company grow, make it into sr. level management at 100K and then hope like hell to stay there for the final 20 years. Retire. This is complete nonsense. Professionals from 25-35 should realize that with a tactical internal and external marketing strategy of their skills and a great intra-company career plan, they can make major leaps in career growth and income in this red-hot labor market.
TWO.
Learn to deal with ignore those around you that think six figures is a lot of money. The nay-sayers and that often include family and friends that attempt to rationalize why it’s too tough, or that you’ll have to forfeit your personal life and sell your soul for higher bracket incomes. Most people under six figures think that professionals in the higher brackets only chase money. Infact most high achievers that I deal with know that we” chase time not money”!
THREE.
You got to six figures with your drive and a plan to get there, but after reaching it, you must create and set higher income targets. You don’t stay at a 100 K by wanting to make the exact same amount next year. Shoot higher, two hundred thousand or go way beyond and start thinking and believing you can earn seven figures.
FOUR.
Start surrounding yourself and networking with higher bracket professionals. Unfortunately if you are the highest earner in your peer group, then it becomes more difficult to sustain the information edge and strategic edge to maintain and grow your income and career. I’m not saying ditch your friends, I’m saying find higher bracket collegues to support and exchange ideas with regularly.
FIVE.
It’s crucial to develop your network more than ever after making to the higher bracket of income. Companies looking for talent at this level need to see more than just education, skills and achievements. They want professionals that have built and can access and integrate their network within the growth plans of business. If you don’t have strong accessible network, then start building relationships to support and support you.
SIX.
You need to work on soft skills: likeability, candor, perseverance managing confrontation, duplication, emotional intelligence and more. These skills are extremely misunderstood and overlooked when assessed by mid-level hr. departments. However, these are the most coveted characteristics required to move up the corporate ladder.
SEVEN.
Consider who you take career advice from. Respectfully most people seek career advice from family, friends and acquaintances. These people might have the best intentions. But do they have the time, resources and expertise to dispense advice that you can use and implement? Will they be accountable to deal with the end-results of their advice? If one of your goals is to reach and remain in the higher income world then make sure you have fun with your family and friends but take career advice from an expert that been in the higher bracket and has helped other succeed.
Minto Roy
President
PCMG Canada/Careers Today Canada
/http://www.pcmgcanada.com/ / http://www.careerstodaycanada.com/ / http://www.pcmgexecutive.com/ www.mintoroy.net
ONE
If you are a recent graduate, don’t buy into the traditional salary increase mindset. You know the one: graduate university, get a position at 30-35K, work hard to get an increase to 50k after a few years. Find a way to management after 5 years and slide into the 75K level. Then, after 10 years of working like a dog, helping the company grow, make it into sr. level management at 100K and then hope like hell to stay there for the final 20 years. Retire. This is complete nonsense. Professionals from 25-35 should realize that with a tactical internal and external marketing strategy of their skills and a great intra-company career plan, they can make major leaps in career growth and income in this red-hot labor market.
TWO.
Learn to deal with ignore those around you that think six figures is a lot of money. The nay-sayers and that often include family and friends that attempt to rationalize why it’s too tough, or that you’ll have to forfeit your personal life and sell your soul for higher bracket incomes. Most people under six figures think that professionals in the higher brackets only chase money. Infact most high achievers that I deal with know that we” chase time not money”!
THREE.
You got to six figures with your drive and a plan to get there, but after reaching it, you must create and set higher income targets. You don’t stay at a 100 K by wanting to make the exact same amount next year. Shoot higher, two hundred thousand or go way beyond and start thinking and believing you can earn seven figures.
FOUR.
Start surrounding yourself and networking with higher bracket professionals. Unfortunately if you are the highest earner in your peer group, then it becomes more difficult to sustain the information edge and strategic edge to maintain and grow your income and career. I’m not saying ditch your friends, I’m saying find higher bracket collegues to support and exchange ideas with regularly.
FIVE.
It’s crucial to develop your network more than ever after making to the higher bracket of income. Companies looking for talent at this level need to see more than just education, skills and achievements. They want professionals that have built and can access and integrate their network within the growth plans of business. If you don’t have strong accessible network, then start building relationships to support and support you.
SIX.
You need to work on soft skills: likeability, candor, perseverance managing confrontation, duplication, emotional intelligence and more. These skills are extremely misunderstood and overlooked when assessed by mid-level hr. departments. However, these are the most coveted characteristics required to move up the corporate ladder.
SEVEN.
Consider who you take career advice from. Respectfully most people seek career advice from family, friends and acquaintances. These people might have the best intentions. But do they have the time, resources and expertise to dispense advice that you can use and implement? Will they be accountable to deal with the end-results of their advice? If one of your goals is to reach and remain in the higher income world then make sure you have fun with your family and friends but take career advice from an expert that been in the higher bracket and has helped other succeed.
Minto Roy
President
PCMG Canada/Careers Today Canada
/http://www.pcmgcanada.com/ / http://www.careerstodaycanada.com/ / http://www.pcmgexecutive.com/ www.mintoroy.net
GET INTO THE HIGHER BRACKET OF INCOME!
PUBLISHED IN HIGHER BRACKET.CA
VISIT WWW.HIGHERBRACKET.CA dedicated to publishing jobs and information for those professionals looking to earn higher level incomes.
Welcome to higher bracket.com I assume, by your visit to this site that you have a commitment or at least curiosity about positions over 100K. One thing you should know that’s an irrefutable fact.
Very few people make six figures and very few people will ever make six figures consistently.
It’s not because very few people have a talent to earn six figures. In fact, I have met thousands of professionals with the talent, education, experience that exceed those that earn six figures consistently. Most talented professionals simply don’t know how to enter this income bracket and remain consistently there year after year.
One hundred thousand dollars a year seems to represent the holy grail of income levels for most professionals. A validation to themselves, their peers and their families. A badge of recognition in the competitive workforce that you are successful and at the top of your game.
However, this income bracket symbolizes more just money. Personally it represents a level of lifestyle coveted by most people. A chance to live beyond the monthly bills and live a life full of options for you and your family.
Professionally it is viewed as validation by an employer that you are crucial to their organization. Within the company there is enhanced recognition your peers, exciting and important responsibilities are a daily part of your role, there is management opportunities and decision making capacity.
These perks remain elusive to the majority of professionals unless more people learn how to market themselves effectively. Having the right talent, experience and education alone is only part of the battle. An effective and competitive marketing campaign is crucial.
Competing for six figure position comes with an initial realization that this compensation represents the top 2 % of the paying jobs within an employment market. Therefore, looking to get into this market requires a different job search strategy as those being utilized by others making less than six figures. The other 98% of people conducting a job search.
Think about it. Would you market a Lada with the same methodology as Mercedes? Does Starbucks market its five dollar coffee with the same methodology as cafe that sells coffee for a dollar? How a product is marketed is immensely important to the perceived value by the consumer.
So if you are professional looking to secure at six figure position, then remember your the product in a very competitive and complex market. Appreciate that you are competing against other talented products for those 2% of higher bracket jobs. So what’s your marketing strategy? How are you going to differentiate yourself from the other quality products competing against you for the employer?
Most professionals market themselves with a document called a resume, typically a few pieces of paper that outline a jobseekers skills, experiences, achievements and education. A resume is most common form of marketing communications used by job seekers. A document filled with history about a candidates past. However, in speaking with thousands of hiring managers, I’ve come to realize that most are interested in what an employee can do for them in the future, not in the past.
A past history and accomplishments are of course important, but in reality candidates competing at this level are all very good and most great past work histories. A past focused resumes is a very ineffective way to set anyone apart and we know why people use resumes.
Everyone does it and no-one knows what else to do when job hunting.
Mercedes does not rely on marketing their automobile as only fast and with a good warranty. Simply because almost every car over 100K is fast and has a good warranty. Mercedes like all premium products recognizes that marketing given variables and common product features rarely help the consumer select their product.
Consider a simple marketing concept to your job search. If you are trying to divide yourself out from the rest of the market why use the exact same marketing strategy as the rest of the market and hope to be seen as unique? How can the end consumer (the employer), set you apart?
Hiring at six figures has also become extremely difficult for both sides of the hiring desk. Executive Managers have limited time to review resumes and don’t have months to screen candidates, they have hours. Managers are at the mercy of screening candidates through past focused resumes speaking very little about what they bring to their companies future.
It’s crucial that higher bracket professionals initially engage employers with future focused documents and dialogue. Marketing focused on the future. Do not rely on a resume of what has been done in the past. Market the vision of your future and you gain a definitive edge against their competition below and above six figures.
I will follow up with upcoming articles that will hopefully provide insights into getting in and staying in the higher bracket income. Articles related to constructing a value proposition, negotiating six figure salary packages, interviewing questions and answers and the mindset of what executive managers look for when they are hiring their next six figure employee.
The six figure world is truly a world of abundance, not merely about money, but about am abundant belief. A belief to share ideas and information to help others reach their professional and personal goals. I hope this insight propels your career and motivates you to achieve your next level.
There is plenty of room at the top.
Minto Roy
President & CEO
PCMG Canada Executive/ Careers Today Canada
www.careerstodaycanada.com
www.pcmgexecutive.com
www.pcmgcanada.com
VISIT WWW.HIGHERBRACKET.CA dedicated to publishing jobs and information for those professionals looking to earn higher level incomes.
Welcome to higher bracket.com I assume, by your visit to this site that you have a commitment or at least curiosity about positions over 100K. One thing you should know that’s an irrefutable fact.
Very few people make six figures and very few people will ever make six figures consistently.
It’s not because very few people have a talent to earn six figures. In fact, I have met thousands of professionals with the talent, education, experience that exceed those that earn six figures consistently. Most talented professionals simply don’t know how to enter this income bracket and remain consistently there year after year.
One hundred thousand dollars a year seems to represent the holy grail of income levels for most professionals. A validation to themselves, their peers and their families. A badge of recognition in the competitive workforce that you are successful and at the top of your game.
However, this income bracket symbolizes more just money. Personally it represents a level of lifestyle coveted by most people. A chance to live beyond the monthly bills and live a life full of options for you and your family.
Professionally it is viewed as validation by an employer that you are crucial to their organization. Within the company there is enhanced recognition your peers, exciting and important responsibilities are a daily part of your role, there is management opportunities and decision making capacity.
These perks remain elusive to the majority of professionals unless more people learn how to market themselves effectively. Having the right talent, experience and education alone is only part of the battle. An effective and competitive marketing campaign is crucial.
Competing for six figure position comes with an initial realization that this compensation represents the top 2 % of the paying jobs within an employment market. Therefore, looking to get into this market requires a different job search strategy as those being utilized by others making less than six figures. The other 98% of people conducting a job search.
Think about it. Would you market a Lada with the same methodology as Mercedes? Does Starbucks market its five dollar coffee with the same methodology as cafe that sells coffee for a dollar? How a product is marketed is immensely important to the perceived value by the consumer.
So if you are professional looking to secure at six figure position, then remember your the product in a very competitive and complex market. Appreciate that you are competing against other talented products for those 2% of higher bracket jobs. So what’s your marketing strategy? How are you going to differentiate yourself from the other quality products competing against you for the employer?
Most professionals market themselves with a document called a resume, typically a few pieces of paper that outline a jobseekers skills, experiences, achievements and education. A resume is most common form of marketing communications used by job seekers. A document filled with history about a candidates past. However, in speaking with thousands of hiring managers, I’ve come to realize that most are interested in what an employee can do for them in the future, not in the past.
A past history and accomplishments are of course important, but in reality candidates competing at this level are all very good and most great past work histories. A past focused resumes is a very ineffective way to set anyone apart and we know why people use resumes.
Everyone does it and no-one knows what else to do when job hunting.
Mercedes does not rely on marketing their automobile as only fast and with a good warranty. Simply because almost every car over 100K is fast and has a good warranty. Mercedes like all premium products recognizes that marketing given variables and common product features rarely help the consumer select their product.
Consider a simple marketing concept to your job search. If you are trying to divide yourself out from the rest of the market why use the exact same marketing strategy as the rest of the market and hope to be seen as unique? How can the end consumer (the employer), set you apart?
Hiring at six figures has also become extremely difficult for both sides of the hiring desk. Executive Managers have limited time to review resumes and don’t have months to screen candidates, they have hours. Managers are at the mercy of screening candidates through past focused resumes speaking very little about what they bring to their companies future.
It’s crucial that higher bracket professionals initially engage employers with future focused documents and dialogue. Marketing focused on the future. Do not rely on a resume of what has been done in the past. Market the vision of your future and you gain a definitive edge against their competition below and above six figures.
I will follow up with upcoming articles that will hopefully provide insights into getting in and staying in the higher bracket income. Articles related to constructing a value proposition, negotiating six figure salary packages, interviewing questions and answers and the mindset of what executive managers look for when they are hiring their next six figure employee.
The six figure world is truly a world of abundance, not merely about money, but about am abundant belief. A belief to share ideas and information to help others reach their professional and personal goals. I hope this insight propels your career and motivates you to achieve your next level.
There is plenty of room at the top.
Minto Roy
President & CEO
PCMG Canada Executive/ Careers Today Canada
www.careerstodaycanada.com
www.pcmgexecutive.com
www.pcmgcanada.com
Saturday, June 23, 2007
Vancouver Football How a Winning Streak Gone Bad Help Your Career
Life’s Work
Viewpoints on Careers and Workplaces from HR Expert Minto Roy
Minto:
I was talking to a man the other day, early-40s, professional, talented, but obviously way off his game after a reshuffling in his company left him packaged off, the shock of sudden unemployment a body blow to his self worth. Something about his presentation – or really the shadow of what I could see his presentation probably used to be – made me think of this BC Lions season. They went 11-0. Undefeated for, if you’ll pardon the pun, the lion’s share of the year. Every sportswriter in the country started talking about their magic, their legacy, calling them one of the best teams ever to play the game. And it looks like they started to believe their own press. They got complacent. They thought they were invincible. They thought the talent and skills that got them their success would be enough to keep it. But the other teams in the league were working while the Lions were basking in the glory of being unbeatable. And then they got beaten – four times in a row – falling to 11-4.
The people I work with who find themselves in a sudden career downturn have a lot in common with athletes who go off a winning streak.
When you lose your first game, it’s a fluke. You’re a winner, after all. You shake it off. When you lose the second, you begin to doubt yourself. At the third, panic sets in. If a fourth loss hits, a lot of people lose themselves. They start thinking like losers and there’s no turning back. It’s no different in your career. Send a few resumes and no one calls, no big deal. Come second or third in an interview, move on. Three, four, six months unemployed? It’s a long hard road back to confidence and professional net worth.
And that’s where a good coach comes in. I hope ___________ (Lions coach’s name) is kicking his players’ butts about the need for constant improvement and relentless hard work. And I hope he’s playing them reel after reel of game tape from those first 11 games to remind them who they really are. By the time this goes to print, we’ll know whether the Lions are 11-5 and still lost or 12-4 and they’ve found themselves again. They need to get the team that fought hard and drilled the fundamentals and believed in themselves back out on the field. Winners don’t always win. They just never stop fighting and they always come back.
Are you a winner in your career? Are you constantly playing your best game? Do you have Plans B and C ready for the inevitable day when the game changes and Plan A isn’t good enough anymore? If not, it might be time to get a coach in your corner.
Minto Roy offers Vancouver’s leading edge career development services through the Premier Career Management Group, and hosts Careers Today, a weekly radio show on CFUN 1410 AM, every Saturday from 3-4 pm. Please visit www.pcmgcanada.com and www.careerstodaycanada.com.
Viewpoints on Careers and Workplaces from HR Expert Minto Roy
Minto:
I was talking to a man the other day, early-40s, professional, talented, but obviously way off his game after a reshuffling in his company left him packaged off, the shock of sudden unemployment a body blow to his self worth. Something about his presentation – or really the shadow of what I could see his presentation probably used to be – made me think of this BC Lions season. They went 11-0. Undefeated for, if you’ll pardon the pun, the lion’s share of the year. Every sportswriter in the country started talking about their magic, their legacy, calling them one of the best teams ever to play the game. And it looks like they started to believe their own press. They got complacent. They thought they were invincible. They thought the talent and skills that got them their success would be enough to keep it. But the other teams in the league were working while the Lions were basking in the glory of being unbeatable. And then they got beaten – four times in a row – falling to 11-4.
The people I work with who find themselves in a sudden career downturn have a lot in common with athletes who go off a winning streak.
When you lose your first game, it’s a fluke. You’re a winner, after all. You shake it off. When you lose the second, you begin to doubt yourself. At the third, panic sets in. If a fourth loss hits, a lot of people lose themselves. They start thinking like losers and there’s no turning back. It’s no different in your career. Send a few resumes and no one calls, no big deal. Come second or third in an interview, move on. Three, four, six months unemployed? It’s a long hard road back to confidence and professional net worth.
And that’s where a good coach comes in. I hope ___________ (Lions coach’s name) is kicking his players’ butts about the need for constant improvement and relentless hard work. And I hope he’s playing them reel after reel of game tape from those first 11 games to remind them who they really are. By the time this goes to print, we’ll know whether the Lions are 11-5 and still lost or 12-4 and they’ve found themselves again. They need to get the team that fought hard and drilled the fundamentals and believed in themselves back out on the field. Winners don’t always win. They just never stop fighting and they always come back.
Are you a winner in your career? Are you constantly playing your best game? Do you have Plans B and C ready for the inevitable day when the game changes and Plan A isn’t good enough anymore? If not, it might be time to get a coach in your corner.
Minto Roy offers Vancouver’s leading edge career development services through the Premier Career Management Group, and hosts Careers Today, a weekly radio show on CFUN 1410 AM, every Saturday from 3-4 pm. Please visit www.pcmgcanada.com and www.careerstodaycanada.com.
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